Press, Social Media, and Messaging



  **Welcome to the XR Boston Media Group**
======================================= 


**Goal of Media and Messaging Group**

- Urging the press to cover the climate and ecological crises more urgently and with more frequency

- Raising awareness about the crises within local news outlets so that the public is properly informed

- Communicate solid arguments, based on large-scale scientific reports, in order to educate the public about the climate crisis


**What the Media and Messaging Group does**

- Manages Social Media Pages

- Creates Media Alerts and Press Releases for actions

- Establishes relationships with press and reporters who are covering the climate and ecological crises

- Ensures that messaging aligns with XR values

- Works out key framings and arguments through solid research

- Documents actions in Photos and Film 

- Writes articles and statements 

**Resources**

- [Interview tips](https://docs.google.com/document/d/1yJExZNlrUa7MbCII9RUelIVlyiMMdarGPGS7BVACYvA/edit)

- [Media Checklist for an Action](https://docs.google.com/document/d/1GE0ukziNERTg3nVfbg3UUPpNrI9Vj8z7TUBa75vEBv4/edit)

**Current Projects**

- Establishing a relationship with the Boston Globe and calling on them to cover the ecological and climate crisis more urgently (see [Globe article](https://www.bostonglobe.com/metro/2019/04/17/group-calls-for-globe-take-leadership-its-coverage-climate-crisis/j6PXdElFDLqxhANhSFnfIJ/story.html) of our action at their headquarters)

- Distributing an analysis of the Boston Globe's lacking coverage on the science of global warming tipping points, climate feedback loops, runaway warming, sixth mass extinction, and hothouse earth; and their lack of coverage on major UN reports related to climate. 

- Creating more awareness within local and national media outlets about the climate emergency and calling on them to inform the public

- Streamlining social media platforms

- Ensuring that all of the language in our external messaging aligns with XR values

- Preparing for our next action

- [Building capacity](./building-capacity/): follow best practices, develop skills, be organized


Take a look at the roles within the Media working group on our [mandate sheet](https://docs.google.com/document/d/1hPIqji8juQueE1pFZdZAb-RhfZLq1rGpET2HXKFWXPs/edit?usp=sharing) and see if there is anything you would like to help with. Thank you! 


If you have any questions, or would like to get involved, please contact [Jamie](mailto:XRBoston.media@gmail.com).