Press, Social Media, and Messaging

Welcome to the XR Mass Media Group

Goal of Media and Messaging Group

  • Urging the press to cover the climate and ecological crisis more urgently

  • Raising awareness about the crisis within local news outlets so that the public is properly informed

  • Communicate solid arguments, based on large-scale scientific reports, in order to educate the public about the climate crisis

What the Media and Messaging Group does

  • Manages Social Media Pages

  • Creates Media Alerts and Press Releases for actions

  • Establishes relationships with press and reporters who are covering the climate crisis

  • Ensures that messaging aligns with XR values

  • Works out key framings and arguments through solid research

  • Documents actions in Photos and Film


Current Projects

  • Establishing a relationship with the Boston Globe and calling on them to cover the ecological and climate crisis more urgently (see Globe article of our action at their headquarters)

  • Distributing an analysis of the Boston Globe's lacking coverage on the science of global warming tipping points, climate feedback loops, runaway warming, sixth mass extinction, and hothouse earth; and their lack of coverage on major UN reports related to climate.

  • Creating more awareness within local and national media outlets about the climate emergency and calling on them to inform the public

  • Streamlining social media platforms

  • Ensuring that all of the language in our external messaging aligns with XR values of non violence and no shaming or blaming.

  • Preparing for our next action

  • Building capacity: follow best practices, develop skills, be organized

Take a look at the roles within the Media working group on our mandate sheet and see if there is anything you would like to help with. Thank you!

If you have any questions, or would like to get involved, please contact our media coordinator Susan Lemont