Building Capacity

Suggestions from Dan (professional journalist)

1. Create your own media department training how to shoot video (I Phones can do a great job if used right)
2. Create a central place to store all copyright free video for others to use in stories. Ex. I was looking for arrest video and could not get it…had to use images off XR website without permissions….
3. Create a network or channel and get these stories out to the people.
4. Humanize and shine a spotlight on the heroes who set great examples of courage and moral, ethical, and positive reasons to rebel against extinction…
5. The deniers and doubters will find ways to make us look bad…We need to counter this with stories that reveal the heroic and good hearted reasons we are called to action….
6. Short pieces can be used on twitter and instagram…and they can drive to links for longer pieces..
7. The idea is a constant barrage, like branding, to bring credibility and support for the cause.